"While project thinking focuses on coming up with solutions up-front and then delivering against a schedule, product thinking keeps the focus on the outcome. That involves some level of comfort with uncertainty and learning, which can be pretty hard. But if we want to get to the right outcome, and not just an on-time output, it is really the only way to work."
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https://productcoalition.com/product-thinking-vs-project-thinking-380692a2d4e